Honorary Consul
➤ LOCATION
17280 Woodinville Redmond Road, NE — Suite 803
Woodinville, WA 98072
Petra Hilleberg is the President and CEO of Hilleberg the Tentmaker. Growing up in northern Sweden and alongside the eponymous family company her parents started 51 years ago gave her both a big passion for the outdoors and a fascination for business. When she was 12 she told her father that she would one day sell tents in the US, and, after graduating from Seattle University in 2000, she did just that: she started the US side of the well-recognized Hilleberg tent company two days after graduation and sold her first tent one day later. She is now the President of Hilleberg, Inc, the US office, President of Hilleberg AB, the Swedish office, as well as the CEO of the Hilleberg Group, where she oversees the operations in Sweden, the US and the factory in Estonia.
In 2012 Miss Hilleberg was named an honoree of two prestigious 40 Under 40 awards: the 2012 SGB (Sporting Goods Business) 40 Under 40 Awards by the SportsOneSource Group and the 2012 Puget Sound Business Journal 40 Under 40 Awards. These awards honor outstanding leaders under the age of 40 within the sporting goods industry and in the Puget Sound community, respectively.
In 2022, Miss Hilleberg was awarded the “Female Shooting Star” prize by Ernst & Young at the Entrepreneur of the Year gala for Northern Sweden.
The Governor of Washington State, Jay Inslee, recognized Miss Hilleberg as the “Washingtonian of the Day” on September 16, 2022.
In 2019 Miss Hilleberg was appointed as Honorary Consul of Sweden to Washington and Oregon. She is very active in the vibrant Nordic community in the Northwest where she served as President of the Swedish American Chamber of Commerce in Seattle for many years. Since its inception in 2018, she has been part of the core steering committee for the Nordic Innovation Summit hosted by the National Nordic Museum. She is an Honorary Trustee on the board of Directors for the National Nordic Museum, Member of the Consular Associations of both Washington and Oregon, Board member of AFUU, American Friends of Uppsala University, and she serves on the jury for the Queen Silvia Award for Nursing at the University of Washington.
In addition, when time allows, she teaches both Alpine- and Telemark skiing for Snow Performance, a high end ski coaching business, and she is a former Divisional Clinic Leader for Telemark for the Northwest division of the Professional Ski Instructors of America (PSIA-NW). When not in the outdoors, working or skiing, she trains and competes in dressage with her horses Boogie Woogie and Vilano. In 2018, she was the National Amateur Champion at Intermediare II and in 2019 the Regional Amateur Grand Prix Champion with Boogie Woogie.